Nine month UX and design effort including a heuristic evaluation, user flows, high-fidelity visual design, usability testing, strategy workshops, and the co-creation of a design system to support a suite of products for group travel planners. Our work resulted in a successful website and MVP launch with a steady adoption of users.

Led the product team for a 3 week discovery including user journey mapping, heuristic analysis, competitor research, user interviews, and rapid prototyping. Our research resulted in a backlog of UX opportunities prioritized by value and effort.

One week project to evaluate and improve the UX and visual design of the MVP iPad app before bringing the product to market. My work resulted in a redesigned app and $350k in leads at the first conference alone.